Saturday, June 1, 2013

Champagne Protocoles de G.H.Mumm

Today, the rules for drinking champagne have taken on a new style. Wave goodbye to boredom, it is time for ceremony! True creativity also takes pride of place when it comes to choosing, serving and enjoying champagne with inspired and uninhibited elegance, recreating the enthusiasm and panache of a rediscovered ritual with Champagne Protocoles de G.H.MUMM.

Chapter 1 - Choosing The Bottle

Chapter 2 - Ideal Temperature To Serve

Chapter 3 - Opening A Bottle

Chapter 4 - The Art Of Sabrage

Chapter 5 - Choosing The Right Glass

With its Champagne Protocoles, G.H.MUMM injects conventions with magic and infuses them with conviviality over 12 chapters consisting 100 great tips. Sabring champagne in one splendid movement, serving it at the ideal temperature (and not a degree higher or lower!), choosing the exact glass to do justice to its colour and aroma: every step reflects the importance of reclaimed protocol and every shared moment has its place in a rediscovered ritual. 

 Chapter 6 - The Way To Serve

 Chapter 7 - Storing Champagne

Chapter 8 - Food & Champagne

Chapter 9 - Champagne Toasting

Chapter 10 - Intensify The Champagne Ritual

G.H.MUMM has called upon Noma Bar to illustrate the Protocoles. Characterised by ultra-modern stylisation, clean-cut shapes, strong lines, blocks of colour and freedom of expression, this young Israeli artist’s illustrations offer a sophisticated, amusing and modern interpretation of Champagne Protocoles de G.H.MUMM. Noma Bar has received numerous awards and his work appears regularly in distinguished magazines such as Wallpaper* and Esquire. 

Everyone, wherever they might be, can now consult the Champagne Protocoles de G.H.Mumm anytime. G.H.MUMM has assembled them in an iPhone application, downloadable from the Apple Store. For those who do not have an iPhone and for those times when the iPhone’s battery needs a recharge, the Champagne Protocoles de G.H.MUMM and illustrations can also be viewed on larger screens at

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