Perth Fashion Festival x Marie Choo

The word is out, I have been named as one of the International Ambassadors for Perth Fashion Festival 2012, alongside French musician Jean Michel Jarre. Together with New York based photographer Russell James, we will help put Western Australian designers on the international map. It is such an honour for me as I represent Singapore and Asia in this fashion and cultural exchange.


Russell James was appointed in 2010 as the first International Ambassador for Perth Fashion Festival. Perth-born James now lives in New York and is known for his campaigns for major fashion labels like Donna Karan and Victoria’s Secret, and for shooting huge stars like Scarlett Johansson, Halle Berry, Faith Hill, The Black Eyed Peas, Rihanna and Hugh Jackman.


French musician Jean Michel Jarre first came to international fame three decades ago with his number one hit album Oxygene and in 2013 he plans to present Rendez-vous Perth, a tailored, city-scale, civic concert event. He personifies French couture with his natural elegance and style and his music is most often aired to accompany the presentations of the collections of major fashion houses.


It's a little surreal for I am supposed to write about myself. Trained as a fashion designer in London, coupled with a Banking Diploma from Singapore, I am a misfit at times with my bold and quirky style. Born and bred in Singapore, but having lived in cosmopolitan London and Shanghai, I would describe myself as an amalgamation of the East and West.

For my day job, I am the founder and Director of Alchemy Consultancy, and I specialise in public relations and event management for fashion and lifestyle brands. Besides writing on my blog Style Canvas, I also sometimes contribute to NYLON Singapore and InSing.com.

For those who really know me, will know my passion also lies in helping dogs. I have recently established D.O.G.S with some friends, a charity that aims to raise and allocate funds to various dog welfare organisations and individual dog rescuers in Singapore.


Once a week, you will find me at a dog shelter working with volunteers to rehabilitate dogs. Inspired by Cesar Millan, I am now pursuing a degree in Dog Behaviour and Training on a distant learning program.

I look forward to my first visit to Perth and will be bringing you exciting first-hand account from the front rows of Perth Fashion Festival. Stay tuned!