Saturday, June 26, 2010

Brazilian Invasion By Pedro Lourenço

Every once in a while, a new star is born in the fashion universe. We had seen the meteoric rise of Alexander Wang, Christopher Kane, Peter Pilotto, Philip Lim, and Thakoon. Now, it is the time for a new designer from Brazil. Are you ready for 19 year-old Pedro Lourenço? I am ready to see more from this young talented designer.

I was flipping through the July issue of U.S. Harper's Bazaar when I came across a snippet on Lourenço. Fascinated by his design, I decided to find out more about him. For his debut collection (Fall 2010), it was a grand one... considering he showed his collection in the room at the Westin Hotel Paris, the same room that Yves Saint Laurent used for his couture shows. He also has the right parental guidance from Glória Coelho and Reinaldo Lourenço, both mainstay designers of São Paulo's fashion community, and who own factories that helped produced his collection.

In terms of design, I feel he displays maturity beyond his youth (perhaps because he started designing since he was 12?). His grasp of technical construction and fabric manipulation is impressive. Personally, by looking at the pictures, I would have thought the collection came from Balmain, Balenciaga or Givenchy. Lourenço's designs also reminded me a little of Azzedine Alaïa.

These are my favourites from the collection. Love the colour blocking, paneled dresses, and horizontal slits. Perfect for a modern day gladiator look! I can definitely see his clothes being featured in fashion spreads of top international magazines, with a futuristic or a hunter theme. Not surprising, since Lourenço described his inspiration as "Diana the Huntress, and the Brazilian architect Oscar Niemeyer."

Official Sites: and fashion show on youtube

No comments:

Post a Comment