Thursday, October 20, 2011

Versace for H&M - A Sneak Peek




All fashionistas know that the next designer collaboration with H&M is Versace. I have anticipated eagerly to see what Donatella came up with. The press release came in today and I am happy to share this exciting collection with you. I will be attending the press preview next week and will report back with my discovery.



Versace’s collection for H&M is full of the pieces that have made the house of Versace legendary. Dominated by colour, print and cut, the brand’s creative director Donatella Versace has gone back to the archives to bring some Versace classics to a whole new audience. Iconic dresses are the focus of the women’s collection, while menswear is centered on sharp tailoring.


Also for the first time an H&M designer collaboration will include homeware pieces, reflecting Versace’s influential home designs. All collections will be available on 17th November, so do enjoy the fashion tease in the meantime.



“The collection for H&M is the essence of Versace. For the collaboration we’ve brought back from the archives, as well as from more recent collections, some of the icons of Versace, such as the bright prints, the Greek key and daring cuts. I can’t wait to see how H&M’s wide audience will make these pieces their own.” Donatella Versace.


Here's a sneak peek of the ad campaign images...






“Versace’s collection for H&M is a moment in fashion. It is full of strong pieces that stand out, with colours, prints and cuts that are clean and precise. The women’s collection is flattering and full of dresses, while the men’s collection is very sophisticated. When I think about Versace I think of iconic items. With this collection for H&M we’ve got the essence of Versace.” Margareta van den Bosch, creative advisor at H&M.

Here's a sneak peek of the look book...











Versace’s collection for H&M includes many of the iconic designs. For women, a classic black silk crepe dress has gold Grecian buttons on its patent straps, while the flow of a floor-length goddess gown is balanced by boning in the bodice. For night-time shine, multi-colour sequin dresses are covered in archival Versace prints, short metallic dresses come in either silver or gold, and strong colour shift dresses are embellished with studs in classic Greek motifs.

For H&M, Versace has revisited some of its most famous prints, which for women are used on pieces such as dresses, short pleat skirts, velvet bomber jackets, leggings and jeans. Meanwhile the importance of leather for Versace is reflected in leather jackets that come decorated with gold studs and zips. Accessories include a high-heeled laced boot and a studded suede high-heeled sandal, along with studded leather bags as well as velvet bags covered with the Miami palm print.

I am in love... Versace will always live!

For more information, please visit : www.hm.com

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