Friday, January 27, 2012

Join the G.H.Mumm Redvolution

Since it was founded in 1827, the House of G.H.Mumm has been breaking boundaries in the pursuit of excellence. Recognised by its cordon rouge — the distinctive red sash, the history of the House has always been one of adventure driven by the shared passion and courage of its founders.

Now, the cordon rouge has unfurled its reach to the world, with the advent of the G.H.Mumm Redvolution. The word is out: When it comes to premium bubbly, G.H.Mumm is the marque of choice by Singapore’s bon vivants, and it is now the preferred champagne of the grande dame of super-clubs — Zouk.

The G.H.Mumm Redvolution is a rallying cry for those who are not afraid to make a statement; who do not choose a drink just because a celebrity endorses it; and who savour the finer things because they want to — not because everyone else is doing so.

The first incarnation of the G.H.Mumm Redvolution is the exclusive launch of G.H.Mumm Luminescent Flutes at Zouk Members Bar and Velvet Underground Lounge on 25 January 2012. These revolutionary champagne flutes emit a sensual glow only when they are filled with the golden G.H.Mumm Cordon Rouge or the delicately pink G.H.Mumm Rosé.

When the flutes go empty, the illumination halts. Hence, the G.H.Mumm Luminescent Flutes lend a whole new meaning to the notion of “the champagne glow,” and provide yet another perfect reason to always have your champagne flute filled.

To kickstart the G.H.Mumm Redvolution, Velvet Underground will be having a special promotion every Wednesday, starting 25 January 2012: G.H.Mumm Cordon Rouge will be available at $128, while the G.H.Mumm Rosé is available at $138. The G.H.Mumm Luminescent Flutes will only be served at Zouk Members Bar and Velvet Underground Lounge.

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