Wednesday, February 29, 2012

Perrier-Jouet & The Art Of Paper Frescoes

If like me, you had the chance to see the latest ad campaign from Perrier-Jouet, I bet you must be captivated by it. The campaign featured paper frescoes by celebrated paper artist Jo Lynn Alcorn, who has worked for luxury brands such as Dior and Marc Jacobs. Her exquisite three-dimensional paper collages formed the backdrop for the lovely cuvees of Perrier-Jouet, to be photographed by New York-based Japanese photographer Kanji Ishii, who has shot campaigns for Chanel, Cartier, Harry Winston and Chaumet.

Perrier-Jouet is possibly the first champagne house to collaborate with artists and one of the very first and best example being the Japanese anemones motif by Art Deco artist Emile Gallé that adorned the beautiful Perrier-Jouet Belle Epoque bottle. The most recent collaboration prior to this was the Bi-Centenaire by Daniel Arsham, to celebrate the 200th anniversary of the champagne house.

Here's a step by step look at how the paper frescoes were created...

Everything starts with a scale drawing of the fresco, down to the finest detail.

Based on the initial drawing, the artist cuts out all the pieces.

They are classified by category: flowers, leaves, fruit, etc.

Those that consist of several pieces are assembled.

Emile Gallé's famous anemones come to life.

Iconic Perrier-Jouët symbol... its doorway in Epernay.

When Jo Lynn Alcorn finally has all parts of the fresco...

...the slow, subtle composition begins.

And the final touch, turning every fresco into an exquisite backdrop for the Perrier-Jouet ad campaign.

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