Wednesday, May 25, 2011

A New Name To Watch - APERÇU

Through the new shopping web portal -, I got to know the designers behind APERÇU. Founded in 2009 by Koon Lim and Catrine Thé, both graduates of New York's Fashion Institute of Technology, this young label is one to watch out for.

I paid a visit to their sleek showroom at Mohamed Sultan Road to meet up with the designers and had a sneak peek of their A/W 2011 collection.

Singaporean Koon focuses on design while Indonesian Catrine specialises in pattern-making and product management. This friendly and uber talented couple is now based in Singapore, where they work on conquering the fashion world.

Ain't this an amazing showroom? The interior design is a good representation of the duo's design philosophy of clean, classic, refined and elusive luxury.

Here are my top picks from APERÇU's Fall/Winter 2011 collection.

APERÇU offers precision tailoring, original prints (yes, they design their own printed fabrics), masterful draping, exacting details and luxurious fabrics. To sum it up, I personally think APERÇU embodies understated luxurious chic.

Where to buy?
Where to find more info?

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