Sunday, May 16, 2010

Tom Ford's Private Blend

The most coveted lipstick has been created by Tom Ford. He is one man with a Midas touch when it comes to packaging and selling sex appeal. Let's have a little recap of Ford's "powerful" recent advertising ad campaign to illustrate my point.

This is the Spring/Summer 2010 campaign directed by Tom Ford. However, the influences from the early Terry Richardson days are subtly evident. Bordering on pornography if not done right, these tongue-in-cheek images were artfully executed by Ford, a man who could do no wrong.

The following images were shot by Terry Richardson in 2008. They created major shock waves then, and they still do today...

Now let's get back to the lipstick. The collection of 12 lipsticks (manufactured by Estee Lauder) is called Private Blend. Formulated with rare and exotic ingredients, the luxurious formula has an ultra-creamy texture for an incredibly smooth application. Specially treated color pigments are blended to deliver pure color with just the right balance of luminosity.

Ford told WWD, "This is my take on 12 classic lip colours. I took the most universally flattering colours that a woman can wear, and then I re-imagined them in a modern and authoritative way. These are signature lip colours for the makeup connoisseur."

I like Pink Dusk and Moroccan Rouge. What about you?

Check out the video on his website. Here are some stills taken from the video for your voyeuristic pleasure...

Official Site:


  1. I love Bruised Plum and Black Orchid. Do you know if these lipsticks will be available in Singapore?

  2. Warm Sable for me ;) Where to find??

  3. The lipsticks won't be available in Singapore. The closest city will be Hong Kong Lane Crawford. Argh!